BEHIND THE BRAND: Vince

These are articles of clothing that are styled to be lived in – in essence of the word.

There are only so few brands that equally encapsulate all important clothing essentials men should own. For luxury Californian brand Vince, it’s all about getting basic design right and once that fulfillment has been carried out, necessary decorations follow suit. 

Having carved out a brand identity that is particularly and visibly strong, Vince has secured its place as one of the leading luxury brands to come out of Los Angeles. What makes Vince special is the brand’s insider consumer knowledge for exquisite sensibility and detailing.

Based in Los Angeles, Vince creates elevated yet understated pieces for every day. The collections are inspired by the brand’s California origins and embody a feeling of warmth and effortless style. Vince designs uncomplicated yet refined pieces that approach dressing with a sense of ease. Known for a range of luxury products, Vince offers women’s and men’s ready-to-wear, shoes, homeware, fragrance, and handbags.

Aiding this vision was Patrick Ervell’s induction into the brand as creative director of Vince Menswear in 2017. With an already developed reputation for utilitarian design which the industry has come to recognize as his signature, Ervell spearheaded an approach to design at Vince that recognized detailing and modern craftsmanship in garment fabrications. 

In an interview with GQ in 2017, Ervell described his design aesthetic for Vince “high classic California” – classic staples but relaxed and adaptable to modern day pursuits. Think timeless knitwear and tailored trousers with experimental materials such as tech touch.

Vince, a brand that prides itself on the natural beauty of California offers ready-to-wear clothing reflective of a naturalist idea of the golden state and the people who live in it. With a catalogue of products ranging from cashmere to sweatshirts, loungewear and alike, what really defines the brand is the commitment to practicality and softness in tailoring. It’s very simple, very neutral. These are articles of clothing that are styled to be lived in – in every essence of the word.