BEHIND THE BRAND: The Kooples

In the realm of modern and popular menswear and womenswear exuding a signature rock and roll attitude, few brands have been able to take flight like The Kooples. Since launching in 2008, the french fashion brand part of the MF Brands Group has been able to preserve a reputation for their contemporary blend of tailoring, ready-to-wear and accessories. 

In the world of The Kooples, its customers are invited to relish in classic black and white looks with tints of color to match a refined attitude as exemplified in its upcoming Spring/Summer 21 Pre Collection. The spotlight is set on prints, knits, denim, and relaxed tailoring designed to be worn with a variety of accompaniments. Presenting the brand’s staple designs embodying the 90’s grunge era, the muses are Winona Ryder and Johnny Depp embellished with touches of color for a retro feel.

“TODAY, THE NEW REBELLION IS BREAKING FREE OF STEREOTYPES, A MODERN APPROACH.”

TOM VAN DORPE

Celebrating both creativity and elegance on all fronts, the lookbook artfully illustrates the collection against sunrise, sunset, and the moving sky. One can easily reference the evocative and atmospheric setting – like the clothing itself. 

As The Kooples continues to work on boosting its industry positioning in style, community building and storytelling will take course. Joining forces with belgian born Tom Van Dorpe as creative director, the Kooples continue to move forward as one of many international brands playing by their own rules. Van Dorpe assures it’s an appointment to look forward to. 

“I am thrilled to join The Kooples’ family. I have always considered it one of the most vibrant original contemporary fashion brands. Its distinctive rule-breaking DNA is more relevant than ever today.” He continues, “I am looking forward to exploring new expressions of its trademark style and creating the brand icons of tomorrow. Today, the new rebellion is breaking free of stereotypes, a modern approach.”

With the prioritization of rethinking the brand’s personality in addition to a young, and high quality product aesthetic, The Kooples is reimagining conscious messaging in its imagery beyond traditional industry romanticism. Understanding the evolved customer is one with high regard for both aesthetics and expectations, the overarching idea sees placing various preferences at the forefront – in gender, in ethnicity and beyond.