Since 1932: the best quality “Made in the USA” garments, inspired by and honoring the brand’s rich history.
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“I really care for people to know that everything is made in USA, including the fabric and how much that matters to us.” – Hide Murase, Brand Manager
The History of an American Brand
Velva Sheen was founded in 1932 in Cincinnati, Ohio. An All-American production, the brand was originally the go-to printed shirt for such companies as the Marine Corps, Disney, Yale, Harvard, and, probably – if you were indeed raised in the States – your peewee football jersey.
The 1980’s proved to be difficult times, and the Velva Sheen factory closed. The brand was then rescued by a new owner who brought moved production over from Cincinnati to Los Angeles.
Special To The Season
Nowadays, each seasonal collection starts on a bedrock of Velva Sheen’s classic styles and fabrics. For the Fall Winter 2021 collection, inspiration came from a mix of details from the brand’s vintage archive – but, of course, made to fit modern needs and aesthetics. There is also a Made in Japan collection that was inspired by sportswear from the 80’s.
This season, Velva Sheen is soft releasing a line designed by the team in Japan called Suitable for All. The line is part of the White Label program, which explores less classic silhouettes, explores a more contemporary take on the classic Velva Sheen.
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How It’s Made
Velva Sheen is owned and operated by a team who are dedicated to Made in the USA, and who honor the history of the brand and classic American sportswear. T-shirt fabric is made using vintage tubular knitting machines, and sewing machines to recreate vintage details. The team is trained in knowledge and the skills from design to production.